The branding combines the company's brand colours with a new identity. The Primary logo is a fusion of the letter "B" and an eye. It's simple yet impactful, representing the essence of the Vienna-based optician. We couldn't resist having a bit of fun with the brand mark, though! We created two playful variations of the "B" that you'll find scattered throughout our branding. They add a touch of versatility and charm to our products. And they make an adorable brand pattern too!